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It's set to go down from October 20 - 24 in New York. It's put on by the College Music Journal, a long-standing publication of alternative music. CMJ has been publishing long enough to have written about alternative music when it was still an alternative to the mainstream.
They claim over 90,000 people attend the Marathon. It's got all of the requisite stuff like panels, guest speakers, a film festival, and lots of music. Panels incude titles like "The Almighty Blog," "College Radio 2.0," and "Major Label Dilemma: Get In or Get Out of the Way." Heady topics indeed, with peeps from all over the industry gathering at NYU to talk big ideas.
And you now MUST have a film festival if you do a music festival. There must be some indie stone tablets somewhere that dictate this as a rule, because most festivals these days seem to think music=film. Maybe it's just the easy way to combine a visual aesthetic with music in a world that endlessly blurs the line between the two. It seems like going to a music festival to watch a movie is a bit like heading to a movie theatre while on vacation, but IF YOU WERE to do that, you could check out new films.
It's put on by the College Music Journal, a long-standing publication
of alternative music. CMJ has been publishing
long enough to have written about Alternative music when it was still an alternative to the mainstream.
So they will descend on NYC this Fall to
give us one of the founding festivals of modern-day
music festivals. CMJ was one of the first to
champion the multi-club, urban setting music festival
that we see today in SXSW and Lollapalooza.
It's also where you might see Coachella booking
agents browsing to see who will play Coachella the following year.
The CMJ Music Marathon has not announced its initial 2009 lineup. Check back for more details.
